Jaguar Land Rover, the UK’s leading manufacturer of premium luxury vehicles has delivered its strongest ever full year global sales performance thanks to the introduction of a series of multi-award winning new vehicles in 2013. Full year retail sales stood at 425 006, up 19 per cent , with strong growth in all major regions and new records set in 38 markets, including Russia, Brazil, Korea and Canada.
Regional performance for the full year was as follows: Asia Pacific and the China region up 30 per cent, North America up 21 per cent, the UK up 14 per cent, Europe up 6 per cent, and other overseas markets up 23 per cent. Commenting on the company’s sales performance, Dr. Ralf Speth, Jaguar Land Rover CEO said: “2013 has proven to be a very positive year for Jaguar Land Rover thanks to continuing strong demand for vehicles across the range. Our unrelenting focus on design, technology, innovation and quality has seen Jaguar Land Rover reach global consumers in more markets than ever before thanks to its most desirable product line-up, enriched further in 2013 by the Jaguar F-TYPE and all-new Range Rover Sport”.
Land Rover 2013 Sales Performance
Land Rover set a new full year sales record retailing 348 338 vehicles in 2013, up 15 per cent on the prior year following record sales of the Range Rover and Range Rover Evoque and an incredible performance from all- new Range Rover Sport which was close to equaling its prior record set in 2007, despite having only been on sale for part of the year. The Freelander 2 also delivered a very strong full year performance, up 20 per cent on the prior year.
Sales were up for Land Rover in every major region with annual sales records set in 42 markets, including the UK, USA, Brazil and India. Full year regional performances were as follows: Asia Pacific up 29 per cent, the China Region up 17 per cent, North America up 15 per cent, the UK up 13 per cent, Europe up 4 per cent, and other overseas markets up 22 per cent.
Commenting on the sales success, Andy Goss, Jaguar Land Rover Group Sales operations director said: “2013 has been a great year in which we have seen some incredibly exciting new models launched to customers across the world. The Range Rover Sport, F-TYPE, new engines and drivetrains, and a number of 14 Model Year enhancements to our existing line up have seen Jaguar Land Rover continue to build strong sales momentum in every global region.
Land Rover’s full range of vehicles received 115 honours in 2013 with Range Rover topping the Land Rover awards table with 55 accolades including, Luxury Car of the Year by What Car? in the UK, Women’s Luxury Car of the Year by the Women’s World Car of the Year jury and Best Luxury SUV from Edmunds.com and Forbes. Range Rover also achieved the Highest APEAL Score of any model in the J.D. Power 2013 APEAL survey – the first time a model outside the large premium car segment has ranked highest among all models in the industry. The Range Rover Sport, launched in 2013 also received a host of awards including, SUV of the Year by Topgear magazine, Guangzhou Daily in China, Bloomberg.com and EVO magazine in the Middle East.