Jaguar is the number one automotive brand in the UK, according to data collated in the Vehicle Ownership Satisfaction Survey (VOSS) and Land Rover is one of the most improved brands in 6th place and entering the top ten list of manufacturers for the first time.
Data from this survey is analysed by J.D Power and Associates in partnership with the definitive UK car buying guide; What Car?, who together have identified Jaguar as Best Brand in the UK for the second successive year and named Land Rover as their 2013 ‘Star Brand’.
Jaguar also claimed top spot for its XF model in the J.D Power and Associates / What Car? survey Executive Car category. The XF is Jaguar’s highest-selling product and has received more than 100 international awards since its launch. The XF was given five-star ratings for performance, service and running costs. Owners commented that they didn’t regret spending a single penny on their Jaguar XF, rating it as ‘excellent’ across all categories.
Participants in the J.D. Power / What Car? survey noted the high levels of comfort in the XF, citing its luxurious interior and intuitive controls.
Jaguar UK dealers received commendation in the study, and were reported to be helpful, accommodating and provide servicing and repair work at reasonable costs.
Land Rover has shown consistent steady improvement in the survey climbing to 6th place from 12th in 2012 and 14th place in 2011.
The Land Rover Discovery was the best performing nameplate for Land Rover up 29 places and coming top of its class for reliability. The Land Rover Freelander also showed improvement scoring particularly well in terms of ownership experience.
The study considered the opinions of over 16,000 UK car owners who rated 116 car models from 28 brands. Chas Hallett, What Car? Editor-in-Chief said: “Once again we have received a great response to this year’s annual JD Power / What Car? survey. This clearly shows that car owners are eager to provide manufacturers with feedback on their experiences. It is fantastic to see two British car manufacturers perform so well. Jaguar is triumphant for the second year running in the study – owners gave Jaguar cars – and slick customer service from its dealers – a big thumbs up”.
Chas continued “Freelander owners noted improved dealer service and less onerous overheads. Meanwhile, the Discovery gave drivers a less taxing time, with 30% fewer faults reported; in fact, the SUV led its field for reliability.”
Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: “Jaguar and Land Rover have excelled in the results of this study and we are proud that our cars and dealer network have performed so well.
“The new car market is fiercely competitive and to have a British manufacturer placed as the top automotive brand by UK car buyers for the second year in a row is a phenomenal achievement. We aim to offer customers outstanding products through an aggressive growth plan, made possible by sustainable investment in design, engineering and manufacturing here in Great Britain.