The Discovery Sport is the first-born sibling in a new-planned family of Land Rover Discovery models. But of all the obstacles the Sport will face, persuading the middle-class luxury SUV market to take the leap may be the steepest. If it succeeds in convincing buyers of its family-friendliness, responsive handling and pleasing aesthetics, it’s got all the makings of a crossover hit. Editor-in-chief and publisher Andy Mark travels to the Klein Karoo for the exclusive launch of the Discovery Sport in Africa.

 

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