CLICK HERE to watch our promo video for HERITAGE DAY FESTIVAL 2016


In 1900, the Michelin tyre company established the first of their famous Michelin restaurant guides. The Michelin brothers, André and Édourad, thought that if they could convince folk to get off their chaise lounges and into their cars to visit fine- dining French restaurants, they would boost car sales (there were fewer than 3 000 cars in France at the time) and ipso facto, the dem09_Traversing Transkei_Petrus Kruger_LLGand for their tyres. Fast-forward a century and we’re doing the same thing right here in Southern Africa. We are calling on our readers to send us the names of their favourite country restaurant or overnight stop.

We here at Land Rover AFRICA Magazine are passionately promoting tourism in the region by encouraging our Land Rover-loving audience to review, rate and share their experiences. We’ll be selecting a winner every month and from these winning establishments, regional winners will be selected and awarded at the Land Rover AFRICA Magazine Heritage Day Festival in September.

This is the first activation of the Festival, a grand event that will see tourism properties, adventure operators and allied industries come together to promote tourism in this great country. Part road trip, part Braai Masterclass and with a giant open air movie screening a Land Rover Heritage documentary shot, compiled and edited by our own crew, the inaugural Land Rover Africa Heritage Day Festival will be held in two South African cities, with a dash through the wonderful Wild Coast region of South Africa. It will be one for the record books.



IMG_5680Heritage Day Festival 2016 is themed around overland tourism, and exhibitors will be made up of a mix of adventure tour operators (bungee jumpers, white-water river rafting, photographic safaris) and luxury lodge accommodation from all over wonderful Africa.

The event will come together on South Africa’s Heritage Day (24 September 2016) in Durban where big Bedouin tents will house exhibitors. Tourism venues, operators as well as governmental trade and tourism departments will rub shoulders with lodge owners, white-water river rafting operators, tiger fishing outfitters and a plethora of other outdoor travel experts.






No Heritage Day Festival would be complete without a traditional braai. Together with our partners, we’ll host a Braai Masterclass in each of the two regions (DBN | CPT) where participants will learn tips and tricks from South Africa’s leading chefs. Visitors at the Heritage Day Festival 2016 will also get to enjoy mouth-watering dishes and refreshments from South Africa’s best gourmet food trucks and craft beer makers.



We’ll also feature a documentary, highlighting three years of Land Rover AFRICA adventures, as well as decades worth of stories submitted by our readers. This documentary will be shown on giant open-air theatre screens at each of the two venues, including Durban and Cape Town.




Land Rover AFRICA Magazine readers will be joining us on an epic week-long tour through the Transkei. Our mission on this leg of the festival is to show that a Land Rover owner’s heart is just as big as their adventurous spirit. We’ll partner with PinkDrive to bring breast
cancer awareness to the rural areas we pass through along the way, and highlight places to stay along this amazing stretch of coastline.



For many Land Rover AFRICA Magazine readers, the fun starts on Monday (26 September) when three Land Rover Experience teams will take their PinkDrive participants (teams made up of our lady Land Rover AFRICA Magazine readers) through a series of challenges instructed by Land Rover Experience teams. While each of the three Land Rover Experience instructors may advise their team over the radio, they are not allowed to assist on any challenges or they risk being disqualified. There’ll be an active drive for charity.




The crews will meet up at the mouth of the Kei River for a little live entertainment to break the journey on Wednesday (28 September) before heading out for the final leg of this epic journey through the Wild Coast.


The final stop is on a wine farm in the Cape region where the concluding exhibition showcase and open-air theatre will be held. Here, the Country Restaurant Review winner will also be announced.


There are several levels of sponsorship available, from co-naming rights through to individual prize sponsorships. Our team will be happy to negotiate a package with you, delivering the most bang for your marketing buck. Call Michael Kaufmann on +27 (0)21 555 3577 to set up a time to meet. Our sponsor’s R.O.I. (Return On Investment) begins in issues of Land Rover AFRICA Magazine and will run throughout the year, culminating in the Heritage Day Festival 2016, so don’t delay. Interested? Email info@landymag.co.za