Scottish entrepreneur, former land speed record holder and current project director of the Bloodhound SSC project, Richard Noble (OBE) is all about taking risks. This time, he and a team of nearly 50 will attempt to smash the current world land speed record right here on South African soil. We talk to Richard about Land Rovers and facing the challenges of impossible projects. We also get our resident rocket scientist to give his take on whether the thinks the Bloodhound supersonic car has enough bite to break the land speed record (1 600 km/h) or  whether this is just another dog and pony show?

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